S1 | E1 Product is the Most Important Consideration in Marketing

Small businesses that include micro businesses are usually successful selling a single product, and perhaps the product's accessories. If a small business does not have a product (or service) that a buyer needs more than wants, it is challenging for the business to grow market share and find repeat customers. This is true for startups and those who have been in business for a few months or less than a couple of years. The monologue considers marketing elements that some entrepreneurs overlook.